Printing Press Business Plan in Nigeria / Feasibility Report
Printing press business in Nigeria is a very profitable business and if you have ever thought of venturing into this business you are on the right track
Printing press business involves printing materials such as calendars, handbills, posters, jotters, writing pads, exercise books, textbooks, files, business cards, invoice etc. There are different categories in the line of business and this depends on the capital.
Like in all business you are to satisfying the desire of your customers, to do so, you have to deliver quality printing services because the rate at which your customers are satisfied determines the rate at which your press would be successful.
To run this business you need the basic knowledge, its not a very difficult business, with the right and basic knowledge you can be sure of smiling to the bank every now and then
This business comprises of two groups, the Graphic Art and the Printing Press, now, the graphic art handles the part that deals with design, the printing press handles the other part of the business. This two groups goes side by side, having a good and skillful graphic designer that does this graphic designs gives you a good advantage.
The Graphic Artist: This part of printing press deals with the designing and art work of the printing work, There are lots of techniques that are involved in this part, usually getting someone who is skilled in art work would be the best way to attract and retain customers because graphic art is all about creativity.
What a graphic artist do is design whatever color the client wants, perform a good color separation, saves it on whatever medium he thinks is best that can be accessed by the people handling the separating system.
Platemaking is a process by which the photo film is transferred onto a plate that is used to run an impression, depending on how the colors the graphic artist designed, it is always proportional to the number of plate that will be made, for instance, if four colors were made by the graphic artist, four plates will be made. After all this is done, this is where the printing press operator comes in.
Printing Press Operator: The printing press operator finishes the job by running the plates through the necessary machines.
Setting up a Printing Business
One of the major challenges staring a printing press business is the capital, the capital to venture into this line of business is huge, and however there are different scales, there is still large and small scale printing press business. The scale you are starting with depends on the number of machines you have.
Advertisement: One of the major ways to to be successful in this business is advertising. There are people that may never hear of you until they are told so as an individual who just started, you need to engage in self-advertisement, that means you need to advertise your business to the public, you have to go around different banks, companies, schools, firms, to source for printing business, and there are different ways you can do that. Through handbills, words of mouth, that is moving from offices to offices letting them know you can handle their printing job. There are some clients that would require samples. Social media networks are places you should advertise on, take advantage of them, advertise and attach samples of your work.
Job Execution: This is where the graphic artist and the printing press operator work hand-in-hand, uttermost care is need at this point so as to avoid making mistakes since it is about making a good impression, you should aim to please your client and one of the ways you can satisfy your customer and to keep them coming you need to have good and qualitative printing paper, this is a very important factor of this business because it attracts customers to you..
For those who would be going into the printing press business on a very large scale, it is capital intensive. This are some of the things you need.
Acquisition of a business office: First impression matters a lot in this business, your clients needs to see that you can be easily accessible and so you have to make your office location an accessible place.
Location: This is an important part of this business. Where your location is can determine how the business performs. Location can never be over emphasized, you have to look for a location where you can be easily access and busy.
Having printing press business plan will equip you with all that you need to know to start a successful printing press business in Nigeria
TABLE OF CONTENT OF THE PRINTING PRESS BUSINESS PLAN IN NIGERIA
Products and services
Sales and Marketing Plan
Management and Structure
Financial Plan and Projections.
Our sample Printing Press Business Plan in Nigeria can be used to access bank loans, proposal writing and grant applications. The business plan was complied after a thorough feasibility study on Printing Press Business in Nigeria was done.
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