Market: A market consists actual and potential buyers of a product.

1. Consumer market: This is the group of individuals who buys product for ultimate personal consumption or for family use. Purchase is small, consumed within a short time and a wide range of goods is usually purchased. [Read more…]

You are welcome to marketing class. You probably have a place where you buy your household needs such as food stuff, clothing materials, electronics equipment and others. Such places are designated markets. [Read more…]

Marketing mix is the set of controllable marketing variables that the firm blends to produce the response it wants in the target market. It is a combination of marketing tools know as four P’s inappropriate [Read more…]

All business organizations perform certain basic functions namely: Production and marketing of goods, services, or ideas. Since it is practically impossible for people to provide all they [Read more…]