In this article, you will learn how an organization can create awareness about its products or services. Promotion strategy is also one of the four Ps of marketing. You will also learn a number of concepts because promotion has so many other elements [Read more…]

It is time to consider the distribution channel as part of the marketing mix element. The position of place or distribution in any organisation is very critical to the success of the company. In building up a distribution system, [Read more…]

Look around and you will see that everything has a value attached to it. If you move from one location to the other with a commercial vehicle, you pay a fare. If you go to a stadium to watch a match you pay a gate fee and if you [Read more…]

Etzel, Walker and Stanton define a label as part of a product that carries information about the product and the seller. It may be part of a package or a tag attached to the product Kotler states that a label may be a simple tag [Read more…]

Take for instance, two of your friends present you a gift on your birthday. One just handed a wrist watch to you, while the other brought a wrist watch in fanciful case, wrapped with beautiful wrappers. Which one will you [Read more…]