You will learn the application of marketing to the political environment. The politicians are regarded as marketers who are interested in offering political programmes in terms of the social goods they will provide if elected, while the general public are the customers. The concept of relationship marketing [Read more…]

Exports are the goods which we send out of our own country to other countries e,g, most West African countries are purely agricultural and so exports are agricultural products such as Cocoa and Palm products. [Read more…]

Information communication technology has turned the whole globe into a village. This is because you can buy or [Read more…]

There are steps in developing effective marketing communication, you learn this steps in this article. Communication scholars identified some factors that influence the effectiveness of communication as [Read more…]

You will agree with me that communication is very vital to human existence and inter-relationship. Ideas, information are exchanged for mutual benefits. Similarly, organizations need information from the public to be able [Read more…]