In this article, you will learn about the concept of consumption function which is based on Keynes’ psychological law of consumption. In particular, [Read more…]

Personal income consists of wages, salaries, interest payments received, dividends (i.e. distributed trading surpluses) and the estimated value.of subsistence farming. It is the aggregate income received by households during a given [Read more…]

In this study session, our primary focus is to present to you the conceptual definition of national income accounting as well as familiarize you with the notion of circular flow of income. This idea is compelling as it will serve to propel you towards reading and understanding of the performance of the aggregate economy. [Read more…]

Macroeconomics focuses on the behavior of the economy as a whole i.e. the aggregate of economic activities. In order to study the overall performance of the economy, macroeconomics focuses on economic policies and policy variables which affect the performances. [Read more…]

A database marketing is a systematic collection of relevant information about each customer/prospect. Database marketing can also be described as a technique where you use all the information available within the organization databases as well as any useful external information to either improve or enhance the marketing [Read more…]